Tampa Social Media Marketing: One-to-one customer communication

Tampa Social Media Branding

At Zelen Communications, we encourage our clients to use current, proven marketing tactics, including social media branding. In laymen’s terms, social media marketing is exemplified in such sites as Facebook, Twitter, and LinkedIn, among others. This new arena of business communications has opened doors to a more personal side of marketing. Consumers speaking directly with businesses to express their needs and also let these companies know how to improve their product or service.

Image your clients coming to you and personally expressing what is right or wrong with your company. Telling you what they would like to see inn next generations of your products or how you could enhance an existing service you already offer. That is the magic of social media. The key is to understand that it is a two-way communication and you can no longer tell customers what they want. Now you have to listen to what they are asking for and engage directly with them. Think of it as an ongoing focus group session where you are able to gather consumer-direct input every day in an unfiltered environment. It represents the best dialogue for both parties if they are willing to speak on each others terms.
Businesses can get to know potential clients on a level not previously possible in traditional advertising. These personal relationships are the foundation of social media marketing. By developing these viral communication paths, the doors swing open for new clients to easily find out about you, what you do, and how you can potentially help them in their businesses and lives.

Here at Zelen Communications, we strongly encourage our clients to engage in social media marketing because it gives them the opportunity to reach potential customers, not only locally, but worldwide. The other added benefit is that these new relationships are now one-on-one, rather than one-to-many. This type of communication allows our clients to get direct feedback from their customers in a way that has not been possible. However, with the advent of the Internet, this new realm of communications has become a reality. We work closely with our clients to tailor a program specifically to fit business and needs. Social media is not a one-size-fits-all strategy. It needs to be approached with a sense of what will generate real results and offer true return on investment over the long run. Because of that, we work closely with our clients to develop a plan that is focused on success.

If you’re ready to explore the world of social media marketing, let us be your guide.