Think of our team as an extension of your team

Tampa Marketing Specialists

There is no “I” in team. Although this is an old sports saying, it certainly holds true for our team of Tampa marketing specialists. We work closely together as a tightly knit group of professionals with a great deal of real-world experience. Our depth of talents include a variety of areas of creative services that range from “pixels to paper.” That means our roots are in the traditional paper-based world, but we have firmly claimed our place in the online arena as well.

We have been in the Tampa market for 20 years and have come together to serve our clients in any way they require. For us, it’s always about finding a way to serve our clients to help them reach their goals. Our best work comes from being an extension of our clients business rather than being a casual observer. Together, we partner to build a path to success.

To learn more about our staff of Tampa marketing specialists, please select the team member’s name below and find out why we have the credentials to solve any problem, large or small.

To learn more about our team of experienced professionals, simply click the names below.

Terry Zelen

Company Owner and Creative Director

Terry Zelen is a seasoned Creative Director with more than 25 years of experience in Advertising and Marketing.

As President and owner of Zelen Communications, Terry manages a team of designers, programmers, account management and print production personnel, cultivating their talents while ensuring the highest level of quality. He also serves as the point man for many of his clients.

As one of the advertising pioneers who embraced today’s technology in its early stages, Terry embodies that rare breed of creative … deftly combining the importance of Branding and Strategic Thinking with design that’s both functional and easy to use. The results are products that work hard to meet clients’ marketing goals with the “Wow Factor.”

Terry’s talent also shines in his print work, having received numerous accolades from the American Advertising Federation for his depth and breadth of work on clients locally, regionally and nationally.

A consummate professional with a sense of humor, Terry prides himself on building his business by building long-term relationships.

Terry earned B.A.s from the University of Tampa in Marine Science and Biology, and also graduated with a minor in Art.

Cheryl McCormick Brown

VP of Marketing and Business Development

Before joining the Zelen team as VP of Marketing and Business Development, Cheryl McCormick Brown held Sales and Marketing Executive and Mid-Level Management Positions with both public and private companies. They included the likes of duPont Publishing, WCI Communities, Ryland Homes, Taylor Morrison, Robb & Stucky Interiors and most recently Homes by WestBay here in Tampa. Cheryl understands the needs and requirements to be successful and effective in these types of companies. Always an over achiever, she has earned numerous top sales and marketing awards during her career. Some of these awards include: “Top Gun” Sales Award at duPont Publishing 4 years in a row (top producer), finalist for TBBA’s Sales & Marketing Council’s Marketing Manager of the Year 2005, finalist for TBBA’s SMC Sales Manager of the Year 2010 and most recently TBBA’s SMC’s Awards of Excellence-Salesperson of the Year 2015.

Results like these attest to a career of uncommon depth and breadth. Together with a B.A. in Mass Communications, with a concentration in Advertising, and an MBA from the University of South Florida, Cheryl also has a Florida Real Estate Associates License and has held leadership roles in local and national professional and community organizations. These personal achievements open the door to business affiliations few marketing professionals can match, as well as a wealth of resources for Zelen Communication’s client/partners.

It’s one thing to offer clients a formidable background in sales and marketing, but quite another to combine that experience with comprehensive knowledge of complementary industries to deliver a unique blend of valuable benefits to our client. For over 20 years Cheryl has spearheaded numerous marketing and sales initiatives within a variety of industries, gaining a wealth of perspective and real-world knowledge that offers our clients a powerful edge.

Judith Preston

Strategic and Integrated Marketing

Judith Preston’s wide experience in strategic and integrated marketing has been focused over the past 15 years on the homebuilding industry, representing both builders and developers. As Vice President of Marketing for Nohl Crest Homes, she helped grow the company from a local to regional award-winning builder spanning five counties. Under her direction Nohl Crest Homes became the region’s first “Green Builder,” combining luxury and efficiency. The company debuted the first Certified Green Showcase Home for the Tampa Bay Builders Association Parade of Homes in 2007. During her years at Nohl Crest, Judith also served the Builders Association as President of the Sales and Marketing Council and was twice recognized by the organization as Marketing Director of the Year. She achieved the Certified Marketing Professional designation for the industry.

Prior to joining Nohl Crest Homes, Judith was president of her own firm focused on implementing her integrated marketing strategies for regional, national and international clients. Integrated marketing is a holistic approach, melding all aspects of marketing to ensure that all messaging and communication strategies are consistent across all channels. Her clients included the country of Gabon (Africa), Iggesund Tools (Sweden), Studio Art Centers International (Italy), Dusco (Australia), US LendLease, American Plastic Surgery, US Bank, and Sheppard Dental Centers, among others. Combining award-winning creative with integrated marketing was essential to her clients’ success.

Judith’s marketing career was launched in New York City where she worked as Production Manager and Promotions Manager for Mills Music, MCA Music and Warner Bros. Music. Publications produced under her management included songbooks by Elton John, The Doors, Moody Blues, Paul McCartney and John Lennon. For the vast number of publications she derived from the Andrew Lloyd Webber/Tim Rice Broadway show Jesus Christ Superstar, her company won the music industry’s Paul Revere Award.

Harry Behrens

Web Developer

Harry has over 12 years of programming experience.  His well-rounded background and experience of writing code for over a decade gives him the advantage and insight to understand complex programming challenges.

Previously he owned and operated his own website development services company in Caracas, Venezuela for several years. He then made the decision in 2011 to join Zelen Communications.

Harry is an ambitious, hard working and deadline driven team member. When he promises a project will be delivered, “It Is”

Mr. Behrens is a highly qualified web and app designer and developer. He has successfully mastered many programs-

Here are just to list a few of his capabilities:

•    Shopping carts through WooCommerce and other open sources e-commerce platforms
•    Mailing list building and set up through iContact, Mailchimp, and Constant Contact, etc.
•    HTML5 app developer
•    HTML5 apps for web, touchscreen, phones, kiosks
•    Management of email services and spam filtering
•    Management if Linux hosting platform

His expertise is in:

HTML and HTML5
CCSS
Javascript
WordPress
PHP
WooCommerce

Jim LeClair

Broadcast Art Director

Jim has been with Zelen for many years and has touched every form of creative project that has come through our doors.
Refusing to be pinned down into any one category, Jim is well versed in all facets of Advertising: Web, Print, Television and Radio (yes, he has been known to write a radio spot or two). Account work has encompassed
Paragon Cable, Outback Steakhouse, RC Cola, The Florida Lottery, and Hudson Highland Group. He has worked on branding campaigns for real estate projects such as Westchase. Other projects include photography and design for The Plantation at Leesburg, KHS&S Contractors and pro bono work for Voices for Children and MOSI.
Jim’s education encompasses nearly 20 years of on-the-job training as an art director, a tour of duty in the fine arts department at the University of Wyoming and printing T-shirts for the Sex Pistols.
Advertising awards include Regional Addy Gold and Silvers and Clio TV Finalist.

Heidi Niese

Social Media Marketing and Strategy

Heidi comes to Zelen with a proven track record in Social Media marketing and strategy. She’s also Google Ad Words Certified, which offers our clients a depth of understanding in regards to SEM and other Internet marketing expertise. In addition, she has experience with email marketing, blogging and content development for online marketing efforts.

Heidi is a graduate of The Ohio State University with a major in Strategic Communications and a minor in Fashion and Retail Merchandising. While attending the University, she was very involved with the Ohio State PR firm on campus, where she was responsible for creating blog articles and social content for local and regional clients.

She then worked for The Owen’s Group, a PR and Marketing agency for major motion pictures. While at The Owens Group, she worked directly with clients such as Sony Films and helped to organize movie campaigns with local businesses to drive viewership for upcoming films.

Heidi decided to take on an adventure and explore the South to enjoy the warm weather. She quickly landed a position with a local marketing firm where she continued to expand her email and social media marketing skills.

As a young professional, Heidi is eager to showcase all she has accomplished and is dedicated to helping every business succeed.

Fulton Smith-Sykes

Marketing Strategist

Prior to joining Zelen as Account Director, Fulton was Vice President of Marketing and Advertising for Outback Steakhouse, where she oversaw the monumental task of coordinating and implementing the branding and retail efforts of nearly 800 restaurants nationwide.

From TV and radio campaigns to the naming of new menu items, Internet promotions, grass roots marketing, sports and celebrity partnerships, product integration and more, Fulton constantly sought ways to keep the Outback brand top of mind to current and new consumers.

Fulton began her career nearly 20 years ago, working on accounts such as McDonald’s and Taco Bell at some of the most high-profile advertising agencies in Atlanta.

From there she joined West/Wayne Advertising in Tampa where for nearly 10 years she served as Director of Client Services, managing its two largest accounts, Publix Super Markets and Outback Steakhouse. Working closely with the Creative Department, Fulton helped elevate the Publix brand image to breakthrough levels, and was highly instrumental in the successful introduction of a 50 restaurant, Aussie-themed, casual Steakhouse to the country.

Fulton’s experience on the agency side has aided her tremendously on the client side. It was Fulton who managed and guided the conception of “No Rules. Just Right.” During her time with Outback revolutionary services such as Curbside Take-Away and Call Ahead Seating were launched to satisfy consumers’ busy lifestyles.

Equally important, under Fulton’s guidance, Outback’s TV commercials have been recognized by its peers with the “Best Use of Humor” award by MUFSO. They also enjoyed the highest re-call among TV viewers in ADWEEK polls. She accomplished many successful and highly visible national product integrations. The most successful were on NBC’s “The Apprentice” season four and five. In 2005, Fulton was awarded the most prestigious acknowledgement in the company, “Outbacker of the Year for the year 2004.”

Fulton is a member of Who’s Who in American Colleges and Universities, Who’s Who in Women, and Who’s Who Worldwide. Her charitable efforts include Take Stock in Children as a mentor and marketing board member, Meals on Wheels, Autism Speaks and Hannah’s Buddies.

Fulton’s a Florida native and graduate of the University of North Florida.

Chris McChesney

Art Director

The first thing you’ll notice about Chris McChesney is his sense of humor. The second is his commitment to excellence in his work. With a Fine Arts degree from USF where he studied Sculpture and Printmaking, Chris honed his skills and turned to Graphic Design and Art Direction where his creativity continues to flourish. He began his career in Orlando in 1992, eventually making his way to the Tampa Bay area.

Chris has worked on many award-winning accounts in the technology sector. He also possesses a wealth of experience designing for numerous national sports publications, as well as the healthcare industry.

When not designing for Zelen Communications, you’ll find do-it-yourselfer Chris working on his house, or spending time with wife Kim and sons Christopher and Matthew.

813.250.1530
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